How We Develop A Strategy For Video Ad?

Here’s how our strategists begin creating an effective video advertising strategy for our clients: We’ll first listen to your goals and requirements to determine who you’re trying to reach, what your viewers are looking for, and how it fits into their lives. We’ll then dig into your goals for the business and the competitive landscape to determine what success means for you. This will inform our design brief, a document that outlines all these details and more, such as messages, tone of voice channel recommendations, and so on, and that serves as a template for every part of the production process.

• We first investigate the field you operate in 

We don’t want to place models on camera and then start recording. This would be more of a talk show than an advertisement! We would like to know about your business from top to bottom. We conduct studies to create videos that are directly addressed to customers who find the videos so captivating that they cannot resist sharing them with their colleagues and friends. We’ll conduct more profound market research on your competitors so we can determine how and where they’re placing their bets, or, in other words, what kind of videos are performing for them. Then, we’ll look at the ads that have been successful on social media as well as elsewhere online or on offline channels. Each tiny detail is essential when it’s time to choose between two businesses competing for their money. 

• We define “hook.”

While certain companies use their mission statement to determine the content they make, our mission is more of an enticement. It’s a good fit for the team and assists us in determining what the client’s brand is about. We’re trying to ensure that everything we offer customers, from making an explainer video for new customers to preparing a white paper, is consistent with their identity as a business and how they would like people to feel when interacting with the company. Our gist? We believe in providing people with something they instantly get awed of, whether you’re looking for an idea, product, or service. If it enthralls you, you’ll come back to see more. This may sound corny, but it’s true! People constantly inquire about where to buy items because they like them so much thanks to videos, and they’re now unable to be without them!

• Then we do the storyboard.

When you make video ads to promote something, the message must be clear, interesting, and helpful. The best way to make sure that your video keeps people interested is to make a storyboard. Storyboarding helps you plan out what will happen from start to finish and helps you figure out what images and stock video footage you might need. We always do storyboards before creating video ads. Here are some suggestions on how to create an effective storyboard: 1.) Write down all your ideas. 2.) Make them all fit on a single page. 3.) Then, you can add pictures to help explain each idea. 4.) You can use free software like Google Drawings or PowerPoint 5.) Examine the storyboard with others and ask them to confirm that they can comprehend the entire concept 6.) If they do, then you’re ready to shoot! 7.) Make it available to all members of your team. 8.) Changes can be made as required 9.) Finally, present the storyboard to prospective clients.

• We create the movie’s background, characteristics, and persona.

If you are shooting professional commercials, every word is essential, and every move matters. These elements can be deconstructed and explained by figuring out how to break down the product. Then consider the things that differentiate it from other products. What are the most critical features? What makes your product unique? What are some of the users who could benefit from your product? It is also essential to consider the type of person who might appreciate using the product. Are any particular genders, age groups, or lifestyles associated with your company? When you have identified who will profit the most from purchasing your product, consider what they may feel when they encounter it in advertisements. What kind of feeling do they experience after using it? What changes in their experience with time? Ask yourself questions until you’ve got answers for every aspect of your enterprise.

Based on the answers to these questions, we then decide which traits and personalities would work best for this ad. Then, we try to capture this in only a few minutes. The more effort you put into your background, character, and persona before filming begins, the easier it will be for you to communicate the message through body language and facial expressions when filming. Also, it would help if you prepared beforehand so that you don’t need to figure out how you’re supposed to be next in front of the cameras. Refrain from overthinking it. If your plan is genuine and solid, you should only have a little time to determine an influential position.

• Auditions and casting

Our team conducts several auditions before deciding who will appear in your commercial. This is essential to ensuring that every person you have chosen for the role is a good match and positively represents your brand. Casting can also help us study the past performances of prospective talents, giving us an idea of who might make a good match for a future project. The casting process may appear easy, but knowing how effective your ad campaign will be is vital! We hope you love the final product as much as we do!

• What is the best strategy to employ when making ads?

After scouting locations, you can begin filming your scene. Remember to consider the importance of lighting in your video. People would like to view faces that are bright and easily read. People can easily get confused by what you’re saying in your video when you don’t have good lighting. Lighting is often neglected and undervalued because it appears easy when done correctly. However, bad lighting can make even the best script appear unprofessional. Audio quality is equally important, as many external microphones that can be used in portable settings are affordable. It would help if you considered using a directional microphone such as the Rode VideoMic Pro or the Sennheiser ME66/K6 when shooting outdoors or in areas with a lot of background noise. We pay the utmost attention to everything when we hit your advertisement video. It takes an enormous amount of work to make something appear effortless. However, we believe it’s worth it!

• What is the editing process?

There’s a lot of work involved in creating a professional ad. You are beginning with storyboarding and visualizing your ideas to ensure they are designed for the camera. After that, you’ll need to record your video. This involves taking multiple videos and selecting which one works best for each particular area of your ad. After that, you’ll edit the footage and decide what you want to be included in each video or set. This is where our experts come in. Our editing team of professionals decides which images to utilize, for how long they must be used, and how they should be placed within each scene. Furthermore, our editing team is experienced in editing various types of video and can apply their knowledge to your project to make it exactly as you imagined. After everything is edited and looks fantastic, we’ll include music (if required), a title, and text (if necessary) before exporting.

• How do we colorize your video?

Remembering that each commercial or ad features a distinct color scheme is important. Grading colors is essential to creating the best commercials and makes every ad special. It is typical for our video to begin with a black-and-white timeline and then transition into a sequence of about five different colors. These hues determine where particular objects will be placed on the wheel. A helpful color grade can be insignificant and barely apparent to some. Still, if correctly done, it will be the most significant factor in directing the viewers’ emotions towards an action or emotion.

What Equipment Do We Use To Create A Converting Video Advertisement?

• What camera do we use?

The Canon 5D Mark III has been our go-to camera. It’s durable and shoots stunning quality, broadcast-quality HD footage in 1080p. It’s also versatile. It’s great to shoot commercials, viral videos, and even older YouTube videos. It’s an oversized camera, so you often don’t want to carry it around when shooting in the field. We use smartphones’ powerful cameras built into them for scenarios like this, and they can handle almost anything.

• Getting Music for Your Video Ads

The first step in acquiring a song or two to use in your film is to conduct research. Determining which music works best for your service or product is essential, and whether a track suits you is crucial. You can also contact the musician directly, asking whether they’re interested in providing the music to your film, and then negotiate a fair price. We have a team of experts who will arrange the video’s music and advertisements. There are numerous websites where you can get the perfect piece to accompany your video. Our team has extensive experience finding music from these sources, and we collaborate closely with our customers to ensure their satisfaction at every level.

• What program should we make use of?

We use Final Cut Pro X, which is a professional video editing program with a lot of features. It allows us to perform quick edits and makes our videos look fantastic. We’ve made the most of its capabilities and had no problems. It’s a user-friendly interface and can handle our editing requirements very well. Check the Final Cut Pro X program if you’re searching for an application to edit your video.

How Do We Increase The Effectiveness Of Your Video Ad?

• Make the first few seconds count.

Videos must be captivating from the beginning. Because you’ll be compared to similar videos, it’s impossible to afford to lose viewers in a matter of minutes. Based on Oberlo, the study found that 76% of Youtube viewers will not watch any advertisements after the first four seconds. This is why it’s crucial that the first few seconds successfully grab viewers’ attention and keep it throughout your entire ad. This will impact the number of people who click through and then watch the whole video. Therefore, ensure you have an engaging beginning image or an intro sequence while creating your video that excites viewers about what they’ll see in the following video! They’re much more likely to remain when they don’t turn off the sound after just five seconds of an advertisement they don’t want to see.

• Timing your video ad

No matter if you’ve got five or 15 seconds, you need to ensure that your video ads reach viewers when they’re most likely to see them and be inspired to take a look. We recommend scheduling your videos when people are connected to their smartphones, for example, during events or prime-time TV shows. It is also possible to design your ads based on audience demographics and affinities. You can even include a call-to-action overlay asking viewers to leave comments through social channels or to download an app after viewing your advertisement. A/B testing of all these variables will help you optimize your performance.

• Highlight solving user’s problem

The best way to think about the issue is not in terms of words but rather in terms of problems. Are you solving a challenge? If yes, then that’s the area you should concentrate on. Before creating an advertisement, look at how people search for content on social media platforms. What do they want? Are they already searching for it, and I’m fulfilling an unmet requirement? Are they searching for something new? Based on these answers, create your solution-oriented video advertisement. This is done by creating an informative video that gives viewers an understanding of what your company does and how it can solve their issues. This could also include cases that show how your clients can use your service or product successfully. You can clearly articulate why someone will benefit from using your service or product over other options or services. In that case, you’ve done a fantastic job of showing how valuable yours compares to others. After you’ve demonstrated the value of the product you offer compared to other products and services available online, you can use actionable words, such as watch, to motivate viewers to take action!

• Use a clear call to action.

Your message will be evident once you ask your viewers to take action. If people watch your video and leave with no idea of what to do next, they need to be provided with information about how you’d like them to take action. A solid call to action at the end of every video could be among the most effective sales techniques. For instance, instead of asking people to sign up for our newsletter, explain to the viewers exactly what they need to do and where they can join, and offer them an incentive to sign up for the newsletter worth their time.

Wrapping It For You!

You already know that advertising on video, if it becomes well-known, can be an excellent way to draw attention from customers. As video content gains popularity, we need skilled professionals from every field of study who can turn the most powerful and effective device into an art. Begin today! Your viewers are eagerly awaiting their next film. It’s true: An image is worth 1,000 words. So, it is logical that a moving image is more valuable than words and looks more appealing too! It would help if you considered including video ads in your marketing strategies. It requires a lot of work and energy to create one video advertisement. However, it could increase the amount of traffic and sales hundreds or even thousands of times if properly executed. We’ll be delighted to assist you with video advertising services. Contact us for assistance now!